Marketing

Strategic Marketing & Brand Positioning

Formulate high-converting go-to-market strategies, brand positioning maps, consumer insights, and campaign ROI models.

No reviews yet (New Cohort)
12 Weeks
Certificate of Completion
Instructor
Arjun Krishnan, Ex-Growth & Brand Director, Consumer Tech India
Download Course Syllabus (PDF)View all Marketing syllabi (PDF) →
Full Upfront Fee (All-Inclusive)
₹5,898Incl. 18% GST
Base Program Tuition:₹3,999
Assessment & Capstone Exam Fee:₹999
Statutory GST (18%):₹900
Total Payable Upfront:₹5,898
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Application & Screening Process

All candidates apply for screening first. The official Razorpay payment link (razorpay.me/@spotenrollsalesandservicespri) is unlocked in your student application dashboard to complete the assessment fee and start your test.

Transparent Pricing • No Hidden Graduation or Certificate Surcharges

This course includes:

  • Real-world case studies
  • Expert instructor feedback
  • Downloadable resume templates
  • Verified Certificate
Download Complete Syllabus (PDF)

About This Course

An 8-week corporate marketing strategy program designed for growth marketers and brand associates. Master brand architecture, perceptual mapping, quantitative survey design, pricing psychology, and integrated multi-channel marketing campaigns.

Course Curriculum

Module 1: Market Research & Audience Segmentation

3 lessons
Designing High-Intent Consumer Persona Profiling
Preview
Perceptual Positioning Maps & Competitor Differentiation
TAM, SAM, SOM Sizing for New Product Lines in India

Module 2: Value Proposition Formulation & Messaging Architecture

3 lessons
The Strategyizer Value Proposition Canvas Framework
Drafting Positioning Statements & Copy Guidelines for Product Launch
Pricing Strategies: Skimming, Penetration, and Value-Based Pricing

Module 3: Integrated Campaign Strategy & Media Mix Modeling

3 lessons
Channel Allocation Matrix: Performance vs Brand Awareness Budgeting
Measuring Brand Lift, Share of Voice & Net Promoter Score (NPS)
Capstone: Delivering a 360-Degree Brand Relaunch Plan

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