Digital Marketing

Full-Funnel Digital Marketing & Performance Ads

Master Google Ads, Meta Ads Manager, GA4 event tracking, programmatic SEO, and high-ROI conversion funnels.

No reviews yet (New Cohort)
12 Weeks
Certificate of Completion
Instructor
Vikram Malhotra, Lead Growth Marketing Partner & GA4 Specialist
Download Course Syllabus (PDF)View all Digital Marketing syllabi (PDF) →
Full Upfront Fee (All-Inclusive)
₹7,668Incl. 18% GST
Base Program Tuition:₹5,499
Assessment & Capstone Exam Fee:₹999
Statutory GST (18%):₹1,170
Total Payable Upfront:₹7,668
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Submit your profile above. The official Razorpay payment link (razorpay.me/@spotenrollsalesandservicespri) will immediately unlock to complete your screening fee (₹999) and start your test.

Application & Screening Process

All candidates apply for screening first. The official Razorpay payment link (razorpay.me/@spotenrollsalesandservicespri) is unlocked in your student application dashboard to complete the assessment fee and start your test.

Transparent Pricing • No Hidden Graduation or Certificate Surcharges

This course includes:

  • Real-world case studies
  • Expert instructor feedback
  • Downloadable resume templates
  • Verified Certificate
Download Complete Syllabus (PDF)

About This Course

A 12-week comprehensive performance marketing certification. Learn paid search intent architecture, Meta Conversions API (CAPI), programmatic landing page CRO, Google Tag Manager event tracking, and customer acquisition cost (CAC) optimization.

Course Curriculum

Module 1: Search Intent & Google Ads Search Campaign Architecture

3 lessons
Single-Theme Ad Group (STAG) Setup & Commercial Intent Filtering
Preview
Quality Score Optimization: Ad Relevance, CTR & Landing Page Experience
Target CPA vs Target ROAS Smart Bidding Algorithms in Google Ads

Module 2: Meta Ads Manager & Performance Creative Strategy

3 lessons
Setting Up Advantage+ Shopping Campaigns & Pixel Architecture
Meta Conversions API (CAPI) Integration & First-Party Data Safeguards
Creative Hook Testing & Iterative Performance Ad Variations

Module 3: Web Analytics, Google Tag Manager & GA4 Deep Dive

3 lessons
GTM Container Configuration & Custom Data Layer Triggers
GA4 Exploration Reports & Funnel Drop-off Analysis
Data-Driven vs Last-Click Attribution Modeling in GA4

Module 4: Landing Page Conversion Rate Optimization (CRO) & Capstone

3 lessons
Analyzing User Friction with Microsoft Clarity & Session Recordings
Formulating and Executing High-Impact A/B Tests on Checkout Funnels
Capstone: Auditing and Scaling a ₹5 Lakh/Month Paid Media Campaign

Student Reviews & Testimonials

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